INSTANT INSTRUCTIONS
  • Platform
  • TNO
  • Customers
  • Partners
  • Demo
  • FAQ
NL Start today →

Legal & privacy

Cookie Policy

This page explains which cookies and similar technologies we use on our websites and how you decide which categories you accept.

Controller
Instant Productivity B.V.
Email
info@instantinstructions.nl
Last updated
May 2026

1. What are cookies?

Cookies are small text files placed on your device when you visit our website. They help the site function, remember your preferences, and enable us to measure usage and campaign performance. Similar technologies — such as browser local storage or pixels — fall under this same policy.

2. Cookie categories we use

We work with three categories. You decide which ones you accept via the cookie banner or via the "Manage my cookie preferences" button at the bottom of this page.

Essential (always on)

These cookies are strictly necessary for the website to function. They remember your consent choice, secure forms against abuse, and store your language preference. Without them the site does not work correctly. We do not request consent for these — they fall under the exemption in article 11.7a of the Dutch Telecommunications Act and equivalent EU provisions.

Analytics (consent required)

Helps us understand how visitors use the site: which pages are viewed, which buttons are clicked, and where visitors drop off. We use:

  • Google Analytics 4 (properties G-YE67LFR7W6 and G-QF2ZSQMQ6G). IP addresses are anonymised by Google. Without analytics consent we send only cookieless modeled pings per Consent Mode v2 — no identifiers, no cross-site tracking.
  • Microsoft Clarity — anonymised session recordings and heatmaps to improve site usability. Form input is not captured.
  • First-party event log (own server, /api/event-track.php) — stores aggregated events (e.g., "button X clicked") tied to a hashed session ID. We do not store raw IP addresses.

Marketing (consent required)

Used to measure the effectiveness of advertising on LinkedIn and Meta, and to show you more relevant information on those platforms.

  • LinkedIn Insight Tag — measures conversions from LinkedIn campaigns and enables LinkedIn to report anonymised audience characteristics.
  • Meta Pixel (Facebook / Instagram) — measures conversions from Meta campaigns and supports retargeting on those platforms.

We do not share email addresses, phone numbers, or names with these parties from this website. Marketing cookies are placed only after you have given explicit consent.

3. Cookies and pixels overview

Name / partyCategoryPurposeRetention
cc_consent / ii_consentEssentialStores your consent choice365 days
ii_session_idEssentialSession identifier for first-party measurement30 minutes inactivity
Google Analytics 4 (_ga, _ga_*)AnalyticsVisitor statistics, session duration, sourceUp to 2 years
Microsoft Clarity (_clck, _clsk)AnalyticsSession recordings & heatmapsUp to 1 year
LinkedIn Insight Tag (li_*, lidc)MarketingLinkedIn campaign measurementUp to 30 days (LinkedIn) / 6 months (browser)
Meta Pixel (_fbp, fr)MarketingMeta campaign measurement & retargetingUp to 90 days

4. Your rights and your choice

You decide which categories you accept. You can change or withdraw your choice at any time using the button below. Withdrawing consent does not affect cookies placed on the basis of earlier consent — but they will not be used for new measurements after withdrawal.

You can also delete or block cookies manually via your browser settings. Blocking essential cookies may mean the site does not work correctly.

5. Transfers outside the EEA

Google (Analytics, Tag Manager), Microsoft (Clarity), Meta and LinkedIn are based in the United States. Data transfers take place under the European Commission's Standard Contractual Clauses and — where relevant — the EU-US Data Privacy Framework. We limit shared data to what is strictly necessary for measuring site usage and campaign performance.

6. Changes to this policy

This cookie policy may be updated when our website, integrations, or measurement tools change. The date at the top of this page reflects the most recent change.

7. Contact

Instant Productivity B.V.
High Tech Campus 25, 5656 AE Eindhoven, Netherlands
Email: info@instantinstructions.nl
Phone: +31 40 309 80 18

Privacy-first measurement

Our approach is practical and transparent: we measure only what we need to improve the site and evaluate campaigns. We believe in reliable lead generation without aggressive tracking.

INSTANT INSTRUCTIONS
Empowering people — Progress through process
EHV B.V. × TNO — Instant Productivity B.V. © 2026 Instant Productivity B.V. — All rights reserved Privacy Policy · Terms of Service · Cookie Policy · Nederlands